Educating people on financial literacy with an explainer video series
CLIENT
DBS
SECTOR
Financials
REGION
Singapore
YEAR
2022 - Today
EXPERTISE
Media Production
OUR ROLE
2D animation
Context
DBS Bank Limited, a prominent multinational banking and financial services corporation based in Singapore, commissioned us to create a series of 6 explainer videos derived from evergreen articles on DBS Financial Planning Literacy.
These videos aimed to make topics like life insurance, retirement, and home loans more engaging and educational.
Approach
Following thorough visual research to align with the DBS brand, we established the appropriate tone to resonate with the target audience.
Our production process encompassed scriptwriting, storyboarding, illustration, voiceover, animation, post-production, and delivery.
Despite the challenge of simplifying complex financial subjects for non-experts, we successfully produced six videos within one year.
Impact
The video series has garnered over 1,000,000 views on DBS's YouTube channel, prompting the client to renew our contract for 2 additional seasons.
One of our motion graphics videos was honored with the "Video of the Day" accolade by Motion Design Awards. 🌟
"Pixel Tie recommended creative ways to present financial planning ideas and did a great job breaking down complex concepts into engaging, easy-to-understand videos. Their work captured our brand’s tone and style, making financial literacy accessible to a broad audience."
Art Development
Behind the scenes
Awards
