Pixel Tie
Hootsuite

Hootsuite

Aligning a super heros campaign toward the Marvel Avengers movie launch

Sector
Technology

Region
Singapore

Year
2015

Know-how
Marketing · Web Design

/01 BRIEF

Hootsuite is the world’s most widely used social media relationship platform, providing more than 10 million users a way to manage their social media programs across multiple social networks from one integrated dashboard.

The company was seeking for a creative company to conceptualize and design a digital marketing campaign that takes a unique and creative approach from ad to landing page messaging in an effort to increase trials while reducing customer acquisition cost. The campaign needed to follow a thematic of “Super heros”, which is well-accepted in the Asia-Pacific market and aligned towards the movie launch of Marvel’s Avengers in Singapore.

/02 OUR APPROACH

Keeping in mind the style of the brand logo which is made up of a graphical owl, we proposed a similar style for the landing page with comic-style corporate personas with their shadows wearing a super heroes' cape. Icons for the campaign were designed to communicate the ‘superpowers’ needed by these corporate warriors to manage their social media campaigns.

Hoosuite - 'Social Super Hero' Landing Page
Hoosuite - 'Social Super Hero' Facebook Ad 1
Hoosuite - 'Social Super Hero' Facebook Ad 5
Hoosuite - 'Social Super Hero' Facebook Ad 3
Hoosuite - 'Social Super Hero' Facebook Ad 4
Hoosuite - 'Social Super Hero' Facebook Ad 2

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