Marketing · UX/UI
LexisNexis Risk Solutions is a global company that provides data and technology services, analytics, predictive insights and fraud prevention for a wide range of industries.
They were looking to partner with a creative agency with the ability to adapt the results of their whitepaper about PEPs (Politically Exposed Persons) into an interactive story. The project required both writing and web design skills.
In term of writing, we were required to digest the whitepaper technical jargon to condensate and translate it into an - understandable to all - piece of content.
As for the web design part, and apart from the usual layout design and html development, the emphasis was mainly on the interactivity as it was the key to make this digital product meaningful.