Pixel Tie
SGT

SGT

Understanding marketing needs to become the right design partner

Sector
Industrials

Region
France
Algeria

Year
2014 - Today

Know-how
Marketing · Branding · Video

/01 CONTEXT

The Société Générale des Techniques offers high-efficiency solutions for packaging liquids. With their wide experience in plastics and their related expertise in high-tech injection moulding, they offer a constantly developing range of PET preforms, both monolayer and multilayer.

Their products cover the needs of bottling companies with a wide choice of PET preforms, RPET preforms and HDPE caps.

Since our first campaign with them back in 2014, the SGT found in Pixel Tie the right design partner for all their marketing needs.

/02 CHALLENGES

The industrials sector can be quite dry in term of branding and the real challenge we faced was to give the SGT's marketing collateral a refreshing identity while remaining in adequation with the expectation of the professionals in this field.

/03 OUR APPROACH

From the creation of their products catalogue for SGT France as well as for their Algerian subsidiary, to a microsite for the inauguration of a their new preform factory, we strive to deliver the highest quality service to serve our client's needs.

Other marketing collateral include a new brand identity for their new own plastics recycling unit "SGR", as well as an explainer video to introduce their transition to a circular economy model. Last be not least, we are also in charge of their newsletter, emails and print ads.

SGT - Cfia Ad
SGT - ALL4Pack Ad
SGR Logo
SGT photo PETs

/07 OUTCOMES

“Working with Pixel Tie is an absolute pleasure as they seem genuinely excited by the design challenges we present them. From fast turnarounds on print ads, through developing and designing logo for our new company, producing leaflets, designing micro-website for events, they handle every project with professionalism, creativity and enthusiasm. They are a pleasure to work with, communicative and most importantly, always available."

Lilia JOLLY - Communication Manager

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